WEBSITE RESCUE / 06
Notice / Pause / DecideBuilt before the Sydney Olympics.ORReady to list on the Nasdaq next Tuesday.
If it’s not you,your customer hesitates.
Keep the business people recognise. Bring the website up to date. Remove the doubt.
THE FIRST IMPRESSION / 06.1
How long do you give a bad website?
They judge the cover.
Get the ick.
Swipe left.
Good enough for now.
You got it online. Fixing it became tomorrow’s problem.
Swipe left, or reject this one.
WHAT CHANGES / 06.2
Keep the recognition. Fix what gets in the way.
Keep what customers recognise. Fix or remove what is doing the business no favours.
Keep what people recognise
Useful names, brand assets, photographs and proof stay when they still represent the business well.
Rewrite what has become vague
The offer, services and next step are made clear in plain English.
Remove the accumulated clutter
Pages, navigation and old content are cut or reorganised around what customers need to know.
Rebuild the working parts
Responsive design, forms, metadata, redirects and launch are handled within the agreed scope.
Scope, revision rounds, recurring third-party costs and handover are agreed before work starts. Ongoing care is optional. There is no compulsory marketing retainer.
SITE ASSESSMENT / 06.3
Send the site. We will tell you what has drifted.
Send the current address and a short note about the business. We will tell you what is dated, what is trying too hard and what should stay. If Website Rescue is the right scope, you get a written proposal. If it is not, we will say so.